Shaolulu
Your browser does not have Flash Player 7. Download Flash Player 7 to view my slideshow.
Details
The Industrial Technology Research Institutes (ITRI) 30th anniversary celebration required different approaches to send old information to a new audience. The concept of this broad campaign was framed around a narrative experience and character called Shao Lu Lu. It utilised an engaging story and game experience to effectively promote and inform the general public to categories of ITRI's core research, history, and general environment. All told the project consisted of a range of products from clothing to stationary, to character design and animation to games.